The impact of personality differences on efficacy, attitude and behavioural intention in HIV/Aids for appeal advertising

Date
2011
Authors
Terblanche-Smit M
Terblanche NS
Journal Title
Journal ISSN
Volume Title
Publisher
Advances in Advertising Research
Abstract
Description
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Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
Keywords
Citation
URI
http://hdl.handle.net/10019.1/48310
Collections
2011 - Research Outputs