The Implementation and Advantages of Mixed Methods in Competitive Strategy and Management Systems

Abstract

The aim of this article is to analyze the main characteristics of mixed methods research and the use of this methodological approach in several research projects and works that are being conducted by our research group about the implications and impact of management systems on competitive strategy. First, we examine the main features of mixed methods research, emphasizing why and how to use this approach. Then, we indicate our experiences as scholars who usually use mixed methods approaches in our research. We highlight the reasons and motives for using this methodology, how we conduct these studies, and the logic and key features of the mixed methods research designs that we conduct. Several implications for management research are also indicated.