Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/29302| Autoria: | Nascimento, J. Afonso, M. R. N. da S. Loureiro, S. M. C. |
| Editor: | Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. |
| Data: | 2023 |
| Título próprio: | The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations |
| Título e volume do livro: | 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" |
| Paginação: | 640 - 645 |
| Título do evento: | 2023 Global Marketing Conference at Seoul |
| Referência bibliográfica: | Nascimento, J., Afonso, M. R. N. da S., & Loureiro, S. M. C. (2023). The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations. In R. T. Rust, R. Peres, L. Robinson, C. Nishio, & T. Garrett (Eds.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" (pp. 640-645). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2023.07.07.03 |
| DOI (Digital Object Identifier): | 10.15444/GMC2023.07.07.03 |
| Palavras-chave: | Religious tourism Cultural tourism Heritage tourism Augmented reality Awe Authenticity |
| Resumo: | Religious tourism is one of the most important touristic segments globally. Yet, thecognitive and emotional processes shaping destination loyalty in this context, and theimpacts of Augmented Reality (AR) technology were not fully investigated. This studytakes a unique approach to examine how awe influences recommendation and revisitingintentions through the mediation of rational (e.g., authenticity) and affective (e.g.,emotional) mechanisms. Furthermore, our research unveils the role of AR for reinforcing the future intentions of tourists towards a religious site. |
| Arbitragem científica: | yes |
| Acesso: | Acesso Aberto |
| Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
| Ficheiro | Tamanho | Formato | |
|---|---|---|---|
| conferenceobject_97371.pdf | 562,75 kB | Adobe PDF | Ver/Abrir |
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