Holdings Information
Bibliographic Record Display
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Author/Creator:Picard, Robert G.
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Title:The economics and financing of media companies [electronic resource] / Robert G. Picard.
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ISBN:9780823249091
0823232565
9780823232567
9780823232574
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Edition:2nd ed.
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Published/Created:New York : Fordham University Press, 2011. (Baltimore, Md. : Project MUSE, 2012)
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Physical Description:1 online resource (ix, 274 p. :) ill. ;
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Links:Online book
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Yale Holdings
Holdings Record Display
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Local Notes:Access is available to the Yale community.
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Notes:Description based on print version record.
- Access and use:Access restricted by licensing agreement.
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Variant and related titles:Project MUSE - UPCC 2010-2012 Current Complete Collection Bundle.
Project MUSE - UPCC 2011 Current Complete Collection.
Project MUSE - UPCC 2011 Political Science and Policy Studies Collection.
UPCC book collections on Project MUSE.
- Format:Book
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BibliographyIncludes bibliographical references and index.
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Contents:Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
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Subjects:Mass media--Economic aspects.
Mass media--Finance.
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Also listed under:Project Muse.
Link to this page: https://hdl.handle.net/10079/bibid/11048244