Holdings Information
Bibliographic Record Display
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Author/Creator:Wansink, Brian.
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Title:Marketing nutrition [electronic resource] : soy, functional foods, biotechnology, and obesity / Brian Wansink.
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ISBN:9780252092794
0252029429 (cloth : alk. paper)
9780252029424
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Published/Created:Urbana : University of Illinois Press, 2005. (Baltimore, Md. : Project MUSE, 2013)
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Physical Description:1 online resource (206 p. )
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Links:Online book
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Yale Holdings
Holdings Record Display
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Local Notes:Access is available to the Yale community.
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Notes:Description based on print version record.
- Access and use:Access restricted by licensing agreement.
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Variant and related titles:Project MUSE - UPCC Archive Complete Supplement.
Project MUSE - UPCC Archive Political Science and Policy Studies Supplement.
- Format:Book
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Series:UPCC book collections on Project MUSE.
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BibliographyIncludes bibliographical references and index.
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Contents:Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
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Subjects:Communication in diet therapy.
Food habits.
Nutrition.
Patient education.
Marketing.
Nutrition.
Consumer satisfaction--economics.
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Subjects (Medical): Food Industry--economics.
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Also listed under:Project Muse.
Link to this page: https://hdl.handle.net/10079/bibid/11768072