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Bibliographic Record Display

• Author/Creator:Kelsey, Todd, author.
  
• Title:Introduction to search engine optimization : a guide for absolute beginners / Todd Kelsey.
  
• ISBN:9781484228517
  1484228510
  1484228502
  9781484228500
  9781484228500
  1484228502
  
• Publication:Wheaton, Illinois : Apress, [2017]
  
• Copyright notice date: ©2017
  
• Physical Description:1 online resource
  
• Links:Online book
  

• Yale Holdings

  Holdings Record Display

  • Location:Yale Internet Resource
    Information about Off Campus Access
    
    
  • Call Number: None
    
  • Status:No information available 
  • Notes: Online resource
    

   
• Local Notes:Access is available to the Yale community.
  
• Notes:Online resource, title from PDF title page (EBSCO, viewed June 27, 2017).
  
• Access and use:Access restricted by licensing agreement.
• Summary:Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll Learn: Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console.
  
• Variant and related titles:O'Reilly Safari. OCLC KB.
  
• Other formats:Print version: Kelsey, Todd. Introduction to search engine optimization. Wheaton, Illinois : Apress, [2017]
  
• Format:Book
• BibliographyIncludes bibliographical references and index.
  
• Contents:About the Author; About the Technical Reviewer; Introduction; Chapter 1: Introduction; How Search Works for You; It All Comes Down to Quality Content; Not the Only Game in Town; YouTube; Bing (not Crosby); What's Next?; Conclusion; Chapter 2: Skillbox: Content; Curation vs. Creation vs. Collaboration; Curation; Creation; Collaboration; Create a Google Account/Gmail Address; Content: Start a Blog (or Find One); Weekly Bloggery: What I Do in My Classes; Search Drill: Find a Blog; Content: Create a Free Web Site; Other Systems for Making Web Sites; Make/Edit a Video (or Find One).
  Editing on YouTubeGetting Going on YouTube; More Reading on Video Editing; Adjusting Digital Images; Taking Screenshots; Conclusion; Chapter 3: SEO Basics; SEO: Where's the Content Going?; Content SEO; Classic SEO: On-Page, Off-Page; Keywords and More Keywords: Can you Ever Have Too Many Keywords?; Example: SEO Steps for a New Web Site or Client; Activity: Meta Description; Conclusion; Chapter 4: Keyword Research; Understanding Keywords; Keyword Opportunities; Search Volume and Competition; Doing Basic Keyword Research; AdWords Keyword Planner; Trying the AdWords Keyword Planner.
  Activity: Research KeywordsMake a Keyword Target List; Make a Keyword/Topic List; Additional Resources; Conclusion; Chapter 5: Try SEO; Simple SEO: Blog Post; Blogger Overall Meta Description; Post-Level Description; Site-Level SEO: Google Sites; Activity: Site Title Optimization; Activity: Learn HTML the Easy Way; For Further Review; Conclusion; Chapter 6: Analyze How Things Are Going; Fun with SEO: Check Your SEO Rank!; Fun with SEO: Hunt for Duplicate Content!; Other Analysis: Analytics; Fun with Conversion Tracking in SEO; Set Up Google Analytics: Blogger, Google Sites.
  Setting Up a Google Analytics AccountCreate a New Property for Each New Web Site; Google Sites: Enter the Google Analytics Tracking ID; Fun with Analytics: Using Your Superpowers; Conclusion; Chapter 7: Explore Indexing and Webmaster Tools/Search Console; Fun With SEO: Check Indexing with Google; Explore Google Webmaster Tools/Search Console; Connecting Webmaster Tools/Search Console; News Flash: Checking Rank; Conclusion; Chapter 8: Keeping Up with Changes; Keep Up with Industry Resources and Blogs; Conclusion; Chapter 9: Exploring SEO Certification; HubSpot Certification; SEO Certification.
  
• Subjects:Web search engines.
  Internet searching.
  Web search engines.
  
• Also listed under:Safari Books Online (Firm)