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    • Author/Creator:Bailey, Matt, 1969-
    • Title:Online marketing fundamentals : 10 SEO myths busted / Matt Bailey.
    • Published/Created:[Place of publication not identified] : FT Press, 2013.
    • Physical Description:1 online resource (1 streaming video file (1 hr., 7 min., 42 sec.))
    • Links:Streaming video
    • Yale Holdings

       
    • Local Notes:Access is available to the Yale community.
    • Notes:Title from title screen (viewed Feb. 5, 2014).
    • Access and use:Access restricted by licensing agreement.
    • Summary:"You've heard those pieces of advice that try to pass as SEO secrets, but listen up. There's a lot of misinformation out there, and if you're not careful, you can waste valuable time, energy, and budget chasing rainbows. Discover fairy tales worth ignoring when SEO expert Matt Bailey debunks his top 10 myths of search engine optimization. Topics covered in this workshop include: why getting the No. 1 spot is not always the most business-savvy move; what are outdated SEO optimization strategies, and why; how SEO has changed in today's search engines; and why "R.I.P SEO" may not be a myth."--Resource description page.
    • Variant and related titles:Ten Search Engine Optimization myths busted
      Title on resource description page: Internet fundamentals : 10 SEO myths busted
      O'Reilly Safari. OCLC KB.
    • Format:Visual Material
    • Performers:Presenter, Matt Bailey.
    • Subjects:Internet marketing.
      Internet searching.
      Internet marketing.
      Internet searching.