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Bibliographic Record Display

• Author/Creator:Hood, John M. (John McDonald), 1966-
  
• Title:Selling the dream : why advertising is good business / John Hood.
  
• ISBN:0275984354 (alk. paper)
  
• Published/Created:Westport, Conn. : Praeger Publishers, 2005.
  
• Physical Description:1 online resource
  
• Links:Online book (login required)
  

• Yale Holdings

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  • Location:Internet Archive
    Information about Off Campus Access
    
    
  • Call Number: None
    
  • Status:No information available 
  • Notes: Online resource
    

   
• Variant and related titles:Internet Archive collection.
  
• Format:Book
• BibliographyIncludes bibliographical references (p. [225]-249) and index.
  
• Contents:Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
  
• Subjects:Advertising--Social aspects.