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    • Author/Creator:Sammis, Kristy, author.
    • Title:Influencer marketing for dummies / by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng ; edita Gassmann Rodriguez, and Judy Zhou.
    • ISBN:9781119114055
      1119114055
      9781119113928
      111911392X
      9781119114093
      1119114098
    • Publication:Hoboken, NJ : John Wiley & Sons, [2016]
    • Copyright notice date: ©2016
    • Physical Description:1 online resource (312 pages).
    • Links:Online book

    • Yale Holdings

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    • Local Notes:Access is available to the Yale community.
    • Notes:Print version record.
    • Access and use:Access restricted by licensing agreement.
    • Summary:Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand.
    • Variant and related titles:O'Reilly Safari. OCLC KB.
    • Other formats:Print version: Consumer Dummies, Consumer. Influencer Marketing for Dummies®
    • Format:Book
    • Series:For dummies
      --For dummies.
    • Contents:Part I. Getting started with influencer marketing -- part II. Identifying influencers -- part III. The main platforms for influencer marketing -- part IV. Measuring your success -- part V. Creating stellar influencer marketing campaigns -- part VI. The part of tens.
    • Subjects:Marketing.
    • Genre/Form:Electronic books.
    • Also listed under:Lincoln, Cat, author.
      Pomponi, Stefania, author.
      Ng, Jenny, author.
    Link to this page: https://hdl.handle.net/10079/bibid/16192256