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Bibliographic Record Display
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Author/Creator:DeFleur, Melvin L. (Melvin Lawrence), 1923-2017, author.
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Title:Mass communication theories : explaining origins, processes, and effects / Melvin L. DeFleur, Margaret H. DeFleur.
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ISBN:9780367538392
0367538393
9780367533533
0367533537
9781003083467
9781000576535
9781000576504
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Edition:Second edition.
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Publication:New York : Routledge, Taylor & Francis Group, 2022.
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Copyright notice date: ©2022
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Physical Description:x, 356 pages : illustrations (black and white) ; 26 cm
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Yale Holdings
Holdings Record Display
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Summary:"The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"--
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Other formats:ebook version :
- Format:Book
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BibliographyIncludes bibliographical references and index.
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Subjects:Mass media.
mass media.
Mass media.
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Also listed under:DeFleur, Margaret H., author.
Link to this page: https://hdl.handle.net/10079/bibid/16392917