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    • Author/Creator:Carpio, Hillary, author.
    • Title:Busting silos / Hillary Carpio, Travis Henry.
    • ISBN:9781663729675
      1663729670
    • Edition:[First edition].
    • Publication:[Place of publication not identified] : Ascent Audio, 2023.
    • Physical Description:1 online resource (1 audio file (7 hr., 2 min.))
    • Links:Streaming audio

    • Yale Holdings

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    • Local Notes:Access is available to the Yale community.
    • Notes:Online resource; title from title details screen (O'Reilly, viewed July 11, 2023).
    • Access and use:Access restricted by licensing agreement.
    • Summary:Unify your teams and go to market like the best in the business Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates-what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: turn your funnel upside down and stop wasting resources; design a one-team ABM program, align people with strategy, and win buy-in; deliver the right message at the right time to the right account; and scale your pilot to sell (and upsell) to enterprise heights. Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen
    • Variant and related titles:O'Reilly Safari. OCLC KB.
    • Format:Nonmusical Sound Recording
    • Performers:Read by Teri Schnaubelt.
    • Subjects:Industrial marketing--Management.
      Selling--Key accounts.
      Marketing--Key accounts.
      Consumers--Management.
    • Genre/Form:Audiobooks.
    • Also listed under:Henry, Travis, author.
      Schnaubelt, Teri, narrator.
    Link to this page: https://hdl.handle.net/10079/bibid/16723712