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    • Author/Creator:Romaniuk, Jenni, author.
    • Title:Building distinctive brand assets / Jenni Romaniuk.
    • ISBN:9781663728173
      1663728178
    • Edition:[First edition].
    • Publication:[Place of publication not identified] : Ascent Audio, 2023.
    • Physical Description:1 online resource (1 audio file (6 hr., 18 min.))
    • Links:Streaming audio

    • Yale Holdings

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    • Local Notes:Access is available to the Yale community.
    • Notes:Online resource; title from title details screen (O'Reilly, viewed August 8, 2023).
    • Access and use:Access restricted by licensing agreement.
    • Summary:Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
    • Variant and related titles:O'Reilly Safari. OCLC KB.
    • Format:Nonmusical Sound Recording
    • Performers:Read by Cat Gould.
    • Subjects:Marketing.
      Brand name products--Management.
      Advertising--Brand name products.
    • Genre/Form:Audiobooks.
    • Also listed under:Gould, Cat, narrator.
    Link to this page: https://hdl.handle.net/10079/bibid/16749824