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Holdings Information

    • Author/Creator:Root, Franklin R.
    • Title:Entry strategies for international markets / Franklin R. Root.
    • ISBN:0669137014 (alk. paper)
      0669137022 (pbk. : alk. paper)
    • Published/Created:Lexington, Mass. : Lexington Books, c1987.
    • Physical Description:xvi, 269 p. : ill. ; 24 cm.
    • Yale Holdings

       
    • Notes:Rev. and updated ed. of: Foreign market entry strategies. 1982.
      To help ensure preservation of print and digital collections, this title is retained by Yale University Library on behalf of the HathiTrust Shared Print Program.
    • Format:Book
    • BibliographyIncludes bibliographies and index.
    • Subjects:Export marketing.
    • Also listed under:Root, Franklin R. Foreign market entry strategies.