Holdings Information
Bibliographic Record Display
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Author/Creator:Hawkins, Del I.
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Title:Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
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ISBN:0072316020
0072411732 (disk)
0072416882 (book + disk)
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Edition:8th ed.
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Published/Created:Boston : Irwin/McGraw Hill, c2001.
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Physical Description:xxiv, 775 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.).
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Yale Holdings
Holdings Record Display
- Format:Book
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Series:The Irwin/McGraw-Hill series in marketing
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System details note:System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0.
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BibliographyIncludes bibliographical references and indexes.
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Subjects:Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
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Also listed under:Best, Roger J.
Coney, Kenneth A.
Link to this page: https://hdl.handle.net/10079/bibid/4711976