Holdings Information
Bibliographic Record Display
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Author/Creator:Webster, Frederick E.
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Title:Industrial marketing strategy / Frederick E. Webster, Jr.
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ISBN:0471048798
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Published/Created:New York : Wiley, c1979.
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Physical Description:xvi, 279 p. : ill. ; 24 cm.
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Yale Holdings
Holdings Record Display
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Notes:"A Ronald Press publication."
- Format:Book
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Series:Roland series on marketing management
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BibliographyIncludes bibliographies and index.
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Subjects:Industrial marketing.
Link to this page: https://hdl.handle.net/10079/bibid/6579468