Search History

Holdings Information

    • Author/Creator:Webster, Frederick E.
    • Title:Industrial marketing strategy / Frederick E. Webster, Jr.
    • ISBN:0471048798
    • Published/Created:New York : Wiley, c1979.
    • Physical Description:xvi, 279 p. : ill. ; 24 cm.
    • Yale Holdings

       
    • Notes:"A Ronald Press publication."
    • Format:Book
    • Series:Roland series on marketing management
    • BibliographyIncludes bibliographies and index.
    • Subjects:Industrial marketing.