Holdings Information

Bibliographic Record Display

• Title:Marketing research in practice / Tustin ... [et al.]
  
• ISBN:1868883299
  1868883337 (Smart Cards)
  
• Edition:1st ed.
  
• Published/Created:Pretoria : Unisa Press, 2005.
  
• Physical Description:xxiii, 749 p. : ill. ; 24 cm.+ 1 CD-ROM (4 3/4 in.) ; 1 Booklet (11 x 15 cm., 100 p.)
  

• Yale Holdings

  Holdings Record Display

  • Location:Library Shelving Facility (LSF)
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  • Call Number: HF5415.2 M375 2005 (LC)
    
  • Status:Not Checked Out
    

   
• Notes:"The textbook is accompanied by approximately 400 Power Point slides in CD format as well as Smart Cards summarising marketing research topics covered in the book."--Backcover.
  
• Variant and related titles:Marketing research smart cards.
  
• Format:Book
• BibliographyIncludes bibliographical references and index.
  
• Subjects:Marketing research.
  
• Also listed under:Tustin, D. H.