Holdings Information

Bibliographic Record Display

• Title:SimplyAnalytics.
  
• Publication:[New York, New York] : Geographic Research
  New York, NY : SimplyAnalytics, Inc.
  
• Physical Description:1 online resource
  
• Links:Online database
  

• Yale Holdings

  Holdings Record Display

  • Location:Yale Internet Resource
    Information about Off Campus Access
    
    
  • Call Number: None
    
  • Status:No information available 
  • Notes: Online resource
    

   
• Cartographic detail:Scales differ.
  
• Extent:Began approximately 2005?
  
• Local Notes:Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale's Virtual Private Network (VPN).
  Access is available to the Yale community.
  Yale Library account includes the standard data package and two enhancements: the Nielsen Scarborough data package and Simmons LOCAL consumer data package.
  
• Notes:"SimplyAnalytics is a mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables."
  Contents viewed on June 21, 2017; title from home page.
  Last viewed January 8, 2024.
  
• Type of file:Web-based geographic information system.
  
• Access and use:Limited to 5 simultaneous users.
• Summary:SimplyAnalytics is a web-based mapping application that lets users create professional-quality thematic maps, tables, and reports to visualize information using demographic, business, and marketing data from the Census Bureau, the Bureau of Labor Statistics, and Nielsen Scarborough's Mid-Tier Local Market Studies. These studies measure the trends, attitudes and behaviors of consumers in the local markets where they live. Select, sort, and compare data on advertising, attitudes, business, demography, education, marketing, market surveys, marketing research, political science, and social sciences across multiple geographic locations and create custom reports exportable to spreadsheets.
  
• Variant and related titles:Also known as: SimplyAnalytics with Nielsen Scarborough cross-tab module
  Also known as: SimplyMap 4.0 <June 21, 2017>
  Also known as: SimplyMap 3.0 <January 28, 2014>
  Simply analytics
  Simply map
  Nielsen Scarborough data package.
  Scarborough local insights.
  Simmons LOCAL consumer data package.
  Simmons LOCAL US.
  SimmonsLOCAL consumer data package.
  SimmonsLOCAL US.
  
• Former titles:SimplyMap <January 28, 2014>
  
• Format:Map
• Subjects:Geographic information systems--Software.
  Digital mapping--Software.
  United States--Maps.
  United States--Maps--Software.
  United States--Commerce--Statistics.
  United States--Population--Statistics.
  
• Genre/Form:Geographic information systems.
  Geospatial data.
  
• Also listed under:Geographic Research, Inc., issuing body.
  SimplyAnalytics, Inc., issuing body.
  Nielsen Company (US), contributor.
  United States. Bureau of Labor Statistics, contributor.
  United States. Bureau of the Census, contributor.
  U.S. Census Bureau, contributor.