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College of Business(경영대학)Graduate School of Management((구)테크노경영대학원)KGSM-Theses_Master(석사논문)

인터넷 Navigation 행위 및 광고 반응 : 자연주의적 탐구방법론에 의한 연구Navigation behavior and response to the advertising in the internet : a study by the naturalistic inquiry methodology

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권두안 / Kwon, Doo-An
Advisors
김지수researcher; 한민희researcher; Kim, Ji-Sooresearcher; Hahn, Min-Hiresearcher
Description
한국과학기술원 : 테크노경영대학원,
Publisher
한국과학기술원
Issue Date
1999
Identifier
151215/325007 / 000973033
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 테크노경영대학원, 1999.2, [ v, 138 p. ]

Keywords

인터넷 광고; 자연주의적 연구; 민속학적 면접; 소비자 행동; Internet marketing; Internet navigation; Internet advertising; Nautralistic inquiry; Ethnographic interview; Consumer behavior; 인터넷 마케팅; 인터넷 항해

URI
http://hdl.handle.net/10203/54109
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=151215&flag=dissertation
Appears in Collection
KGSM-Theses_Master(석사논문)
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