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Abstract

Can good choices be bad?: measurement of the effect of level of choice and interest of course selection on perceived quality of a business option

How much choice should students have within their marketing majors or curriculum? Course choice is a topic generating considerable attention in business education (Kushner 1999). The Association to Advance Collegiate Schools of Business (AACSB), no longer mandates a proscribed model curriculum. This has contributed to increased curriculum fiexibility (Blum 1991 ).
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  • 2004
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  • 2012-08-03T17:08:54Z
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  • Marketing Educators' Association 2004 Conference Proceedings
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  • Copyright 2004 Marketing Educators' Association
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