Cultural alchemist: the cultural diffusion of anime and manga

This study sought to explore how the Cultural Adoption/Diffusion model applied to the import of Japanese popular culture products, specifically anime and manga. This was done through a content analysis of four periodicals covering a period between 1997 and 2011. This data was supplemented with data from the General Social Survey of 2004 as well as sales numbers from International Correspondence version 2. This analysis found that the Cultural Adoption/Diffusion model serves to explain how anime and manga came into the United States and how these products have spread to become part of the fabric of American popular culture.