The main contribution of this chapter is the critical discussion of pricing approaches in the software-as-a-service (SaaS) industry. The chapter reviews pertinent empirical studies, analyzes price-setting and price-getting practices in the industry, and outlines the capabilities required to master one important challenge: the move from subscription-based pricing to consumption-based pricing models. Several case studies provide best-practice examples.
SaaS Pricing: From Subscriptions to Usage-Based Pricing Models
Hinterhuber, Andreas
2023-01-01
Abstract
The main contribution of this chapter is the critical discussion of pricing approaches in the software-as-a-service (SaaS) industry. The chapter reviews pertinent empirical studies, analyzes price-setting and price-getting practices in the industry, and outlines the capabilities required to master one important challenge: the move from subscription-based pricing to consumption-based pricing models. Several case studies provide best-practice examples.
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