The adoption of digital technologies in arts and cultural organizations. A review of the literature

The concept of Digital Transformation has been the subject of extensive research, yet it remains difficult to define it with precision. What is universally acknowledged is that Digital Transformation represents a significant shift that can be revolutionary for an organization or even an entire industry. However, there has been relatively little investigation into how cultural institutions, particularly museums, engage with this phenomenon. Most studies tend to adopt a case study approach that focuses on the implementation of a single digital solution, often neglecting the broader context. Additionally, research in marketing typically emphasizes the visitor experience, largely underestimating the perspectives of museum management. The present study follows a literature review design by deepening the knowledge on different steams of previous research. Studies on digital transformation and technology adoption are taken into account in building the conclusion. Through this comprehensive investigation, a contribution is given to the digital evolution in cultural management providing valuable insights specifically oriented to museums.