Development and Marketing Strategies for Functional Foods
Abstract
As the boundaries between food and medicine are fading, businesses face new challenges. These challenges include integrating
research and development and marketing processes that shorten the time to market a new product. A market pull business model is presented for creating awareness among consumers.
Citation
AgBioForum, 6(1&2) 2003: 75-78.
Rights
OpenAccess.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.