Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/57621
Title: | Coffee connection : a case study on service quality | Authors: | Leong, Emily Lee Li Lim, Mei Ling Loh, Hui Hsien |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 1997 | Abstract: | The focus of our final year project is to apply the SERVQUAL model to a food and beverage company based in Singapore. The model is used to study customers' expectations and perceptions of service quality at an organization. It will tell us if the company has been able to satisfy its customers in terms of services provided. | Description: | 180 p. | URI: | http://hdl.handle.net/10356/57621 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
NBS FYP 1997_167.pdf Restricted Access | 20.91 MB | Adobe PDF | View/Open |
Page view(s)
388
Updated on Mar 28, 2024
Download(s)
2
Updated on Mar 28, 2024
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.