The potential impact of ride-hailing services on BYD

Abstract

Shared mobility, including ride-hailing services, has been on the rise, enabled by emerging technologies, and allowing for more convenient and flexible travel. The Chinese market is particularly attractive for ride-hailing as the country pushes to relieve its transportation problems, namely traffic congestion and subjacent economic implications. This study aims to measure the impact of ride-hailing services on BYD’s share price performance. Three different scenarios of disruption were analyzed, quantifying the potential decrease in revenues. Moreover, an alternative view was considered, taking into consideration the depreciation suffered by society as a whole and the rate of substitution of vehicles.