Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/23210
Título: | How can Portugal attract more China´S young generation tourists? |
Autor: | Liu, Yujing |
Orientador: | Rodrigues, Luís |
Palavras-chave: | Tourism market Portugal Chinese young generation Communication |
Data de Defesa: | 20-Jan-2017 |
Resumo: | Portugal as a tourism destination has great potential to be further developed, however it is still not well known by the Chinese outbound tourists, especially the young generation who would stay longer and spend more in Portugal. This paper describe the current situation of Portugal tourism in Chinese outbound market, after analyzing explained why Portugal should aim at the young generation, and finally gave some recommendations of how to attract them, mainly through social media platforms. |
URI: | http://hdl.handle.net/10362/23210 |
Designação: | A work project, presented as part of the requirements for the a word of a Master Degree in Managemen from the NOVA- School of Business and Economics |
Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Liu_2017.pdf | 1,4 MB | Adobe PDF | Ver/Abrir |
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