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삼성그룹의 PR활동에 관한 역사적 분석
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- Authors
- Advisor
- 강명구
- Issue Date
- 2004
- Publisher
- 서울대학교 대학원
- Keywords
- 역사적 PR연구 ; historical PR study ; 비판적 PR연구 ; critical PR study ; 한국사회의 재벌(기업) ; Korean Chaebol ; 삼성그룹 ; Samsung ; 기업 PR ; corporate public relations ; 기업이미지 ; corporate image
- Description
- 학위논문(석사)--서울대학교 대학원 :언론정보학과,2004.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000055818
https://hdl.handle.net/10371/21099
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