How Much is Too Much? How Businesses can Avoid Violating Privacy Laws by Understanding Privacy Principles
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Date
2009
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Abstract
A marketeer’s point of view is presented in this chapter. Although legal restrictions safeguard processes
and restrict annoying intrusive techniques, protecting customers, it can be argued that responsible privacy
practices in the marketing profession will add value for consumers. As businesses compete with greater
intensity to provide the customer with control over areas such as product offerings, services provided, and
account management, privacy standards, being an important part of the customer-company relationship,
formulate the grounds upon which businesses compete to provide greater customer control.
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Citation
In D. Politis, P. Kozyris & I. Iglezakis (Eds.), Socioeconomic and Legal Implications of Electronic Intrusion (pp. 108-121). Hershey PA: Information Science Reference