Children’s menus in shopping centre restaurants: a multicentric study

Abstract

Purpose – The aim of this study is to identify and characterize kids’ menu offers in fast-food and traditional restaurants located in shopping centers in five different countries. Design/methodology/approach – An observational cross-sectional study is carried out, though a study was performed in all restaurants located in shopping centers from main cities, in five countries: Brazil, Chile, Croatia, Hungary, and Portugal. A tool for assessing the quality of menus is used for the analysis (Kids Menu Healthy Score (KIMEHS)). Menu prices between countries were compared. Findings – A total of 192 kids’ menus were collected, 44 in Portugal, 57 in Brazil, 66 in Chile, 15 in Hungary, and 10 in Croatia. All the countries have average negative KIMEHS values for the menus, indicating that the offer is generally poor in terms of healthy options. The cost of children’s menus in European countries is generally low. In Brazil, the price is significantly more expensive, which may limit the accessibility by social economically deprived populations. No significant differences were found in the average cost of meals from different restaurants typology. Traditional/Western restaurants present the highest price. Practical implications – Globally, kids’ menus are composed of unhealthy food items, pointing to the need for improvements in food availability, aiming to promote healthy food habits among children. Originality/value – This study presents innovative data on children’s menus, allowing for characterization of meals offered to children and comparison between different countries.