In addition to safeguarding the landscape, olive growing makes a unique contribution to protecting the environment and the agricultural ecosystem. Olive growing in mountainous and hilly areas is severely constrained by structural limitations. Rural tourism can be a potential strategy to increase the competitiveness of olive-growing activities. After an initial analysis of the relationship between landscape, tourism, and olive growing, this study focused on olive growing in the Nebrodi area. In particular, we examined two case studies of olive farms to analyze the related production costs and market positioning strategies.

Tudisca, S., Di Trapani, A., Donia, E., Sgroi, F., Testa, R. (2015). The Market Reorientation of Farms: The Case of Olive Growing in the Nebrodi Area. JOURNAL OF FOOD PRODUCTS MARKETING, 21(2), 179-192 [10.1080/10454446.2013.843484].

The Market Reorientation of Farms: The Case of Olive Growing in the Nebrodi Area

TUDISCA, Salvatore;DI TRAPANI, Anna Maria;DONIA, Enrica;SGROI, Filippo
;
2015-01-01

Abstract

In addition to safeguarding the landscape, olive growing makes a unique contribution to protecting the environment and the agricultural ecosystem. Olive growing in mountainous and hilly areas is severely constrained by structural limitations. Rural tourism can be a potential strategy to increase the competitiveness of olive-growing activities. After an initial analysis of the relationship between landscape, tourism, and olive growing, this study focused on olive growing in the Nebrodi area. In particular, we examined two case studies of olive farms to analyze the related production costs and market positioning strategies.
2015
Settore AGR/01 - Economia Ed Estimo Rurale
Tudisca, S., Di Trapani, A., Donia, E., Sgroi, F., Testa, R. (2015). The Market Reorientation of Farms: The Case of Olive Growing in the Nebrodi Area. JOURNAL OF FOOD PRODUCTS MARKETING, 21(2), 179-192 [10.1080/10454446.2013.843484].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10447/159345
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