Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10451/54932
Título: | Why so defensive? Negative affect and gender differences in defensiveness toward plant-based diets |
Autor: | Hinrichs, Kim Hoeks, John Campos, Lúcia Guedes, David Godinho, Cristina Matos, Marta Graça, João |
Palavras-chave: | Plant-based diets Meat consumption Reactance affect Gender differences |
Data: | 2022 |
Citação: | Hinrichs, K., Hoeks, J., Campos, L., Guedes, D., Godinho, C., Matos, M., & Graça, J. (2022). Why so defensive? Negative affect and gender differences in defensiveness toward plant-based diets. Food Quality and Preference, 102: 104662 |
Resumo: | Evidence consistently shows that men (compared to women) tend to be more attached to meat consumption, less willing to follow plant-based diets, and overall more likely to express defensiveness toward plant-based eating. This study expands knowledge on the meat-masculinity link, by examining whether negative affect toward plant-based eating helps explain why these gender differences occur. Young consumers (N = 1130, 40.4% male, aged 20–35 years, USA) watched a video message promoting plant-based diets and completed a survey with three relevant expressions of defensiveness toward plant-based eating, namely threat construal, psychological reactance, and moral disengagement. Exposure to the messages did not impact gender differences in defensiveness compared to a control condition. Nonetheless, male consumers scored higher than female consumers in all measures of defensiveness (irrespective of experimental manipulation), with negative affect toward plant-based eating partly or fully mediating the associations between gender and defensiveness. Overall, these findings suggest that: (a) male defensiveness toward plant-based eating may be partly explained by negative affect, which is linked to a greater tendency to perceive reduced meat consumption as a threat and a limitation to one's freedom, and an increased propensity to deploy moral disengagement strategies such as pro-meat rationalizations; but (b) exposure to communication products promoting plant-based diets does not necessarily heighten male defensiveness toward plant-based eating (i.e., this study found no evidence of a “boomerang effect”). Future research on the topic could test whether affect-focused strategies may help decrease defensiveness to plant-based eating. |
Peer review: | yes |
URI: | http://hdl.handle.net/10451/54932 |
DOI: | 10.1016/j.foodqual.2022.104662 |
ISSN: | 0950-3293 |
Aparece nas colecções: | ICS - Artigos |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
ICS_JGraca_Why.pdf | 353,82 kB | Adobe PDF | Ver/Abrir |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.