New England Australia:What follows from regional status? A comparative, political economy approach

Grant, B; Dollery, B; Hearfield, C

New England Australia:What follows from regional status? A comparative, political economy approach

Grant, B

Dollery, B Hearfield, C

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Publication Type:: Journal Article
Citation:: International Journal of Wine Business Research, 2011, 23 (1), pp. 83 - 98
Issue Date:: 2011-03-22

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Field	Value	Language
dc.contributor.author	Grant, B https://orcid.org/0000-0002-8055-6046	en_US
dc.contributor.author	Dollery, B	en_US
dc.contributor.author	Hearfield, C	en_US
dc.date.issued	2011-03-22	en_US
dc.identifier.citation	International Journal of Wine Business Research, 2011, 23 (1), pp. 83 - 98	en_US
dc.identifier.issn	1751-1062	en_US
dc.identifier.uri	http://hdl.handle.net/10453/29192
dc.description.abstract	The purpose of this paper is to contrast the marketing strategies of the New England Australia wineproducing region with those of the LanguedocRoussillon region in France. While the two regions occupy similar market positions, they nonetheless reveal diametrically opposed marketing strategies. Against the background of this comparative discussion, the paper proposes methods to enhance the development of the New England Australia wine region so that it becomes a more complete example of successful rural restructuring. This paper uses a comparative, political economy approach to explore the marketing strategies of the New England Australia wineproducing region, and the LanguedocRoussillon region in France. In particular, following the work of GarceaParpet, the paper seeks to demonstrate that markets are most usefully viewed as social and political/legal constructs, as well as economic exchanges, and that focussing on the former elements is a fruitful way to proceed, both in terms of analysis and policy prescription for the industry. Comparison with the LanguedocRoussillon region in France generates future potential opportunities for New England Australia. A number of issues are discussed with respect to the organisation of the industry and its representation, particularly focusing on leadership and the extent to which leadership was both a catalyst for change and a driver of continued success in the case of LanguedocRoussillon. This paper represents the first exploration of the impact of regional status for the New England Australia wine region and the first comparative analysis of the region with LanguedocRoussillon. © 2011, Emerald Group Publishing Limited	en_US
dc.relation.ispartof	International Journal of Wine Business Research	en_US
dc.relation.isbasedon	10.1108/17511061111121425	en_US
dc.title	New England Australia:What follows from regional status? A comparative, political economy approach	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	23	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1506 Tourism	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/DVC (Research)
pubs.organisational-group	/University of Technology Sydney/DVC (Research)/lnstitute for Public Policy and Governance
pubs.organisational-group	/University of Technology Sydney/Strength - IPPG - Institute for Public Policy and Governance
utslib.copyright.status	closed_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	23	en_US

Abstract:

The purpose of this paper is to contrast the marketing strategies of the New England Australia wineproducing region with those of the LanguedocRoussillon region in France. While the two regions occupy similar market positions, they nonetheless reveal diametrically opposed marketing strategies. Against the background of this comparative discussion, the paper proposes methods to enhance the development of the New England Australia wine region so that it becomes a more complete example of successful rural restructuring. This paper uses a comparative, political economy approach to explore the marketing strategies of the New England Australia wineproducing region, and the LanguedocRoussillon region in France. In particular, following the work of GarceaParpet, the paper seeks to demonstrate that markets are most usefully viewed as social and political/legal constructs, as well as economic exchanges, and that focussing on the former elements is a fruitful way to proceed, both in terms of analysis and policy prescription for the industry. Comparison with the LanguedocRoussillon region in France generates future potential opportunities for New England Australia. A number of issues are discussed with respect to the organisation of the industry and its representation, particularly focusing on leadership and the extent to which leadership was both a catalyst for change and a driver of continued success in the case of LanguedocRoussillon. This paper represents the first exploration of the impact of regional status for the New England Australia wine region and the first comparative analysis of the region with LanguedocRoussillon. © 2011, Emerald Group Publishing Limited

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/29192