A ENCCON visual browser for large-scale online auctions

Nguyen, QV; Huang, ML

A ENCCON visual browser for large-scale online auctions

Nguyen, QV Huang, ML

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Publication Type:: Conference Proceeding
Citation:: Proceedings of the International Conference on Internet Computing, IC'04, 2004, 2 pp. 558 - 564
Issue Date:: 2004-12-01

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Field	Value	Language
dc.contributor.author	Nguyen, QV	en_US
dc.contributor.author	Huang, ML https://orcid.org/0000-0002-6896-6480	en_US
dc.date.issued	2004-12-01	en_US
dc.identifier.citation	Proceedings of the International Conference on Internet Computing, IC'04, 2004, 2 pp. 558 - 564	en_US
dc.identifier.uri	http://hdl.handle.net/10453/6728
dc.description.abstract	The Internet has dramatically brought more and more together buyers and sellers to the electronic marketplaces. Despite a rapid growing of interest and researches on the internet-based online e-commerce systems, the design of efficient mechanisms for navigating online product catalogs is still quite limited, especially for online auctions. This paper describes an interactively visual interface for navigating product catalogs of large-scale online auction sites. We use the ENCCON layout algorithm to display the entire, as well as a portion of product hierarchy. The display of the hierarchy is accommodated with a focus+context viewing technique for moving the interesting focus of users around the product hierarchy. We have developed an online auction prototype to simulate the ordinary auction activities with the assistance of proposed ENCCON visual interface.	en_US
dc.relation.ispartof	Proceedings of the International Conference on Internet Computing, IC'04	en_US
dc.title	A ENCCON visual browser for large-scale online auctions	en_US
dc.type	Conference Proceeding
utslib.citation.volume	2	en_US
utslib.for	080605 Decision Support and Group Support Systems	en_US
dc.location.activity	Las Vegas, USA	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Computer Science
pubs.organisational-group	/University of Technology Sydney/Strength - INEXT - Innovation in IT Services and Applications
utslib.copyright.status	open_access
pubs.publication-status	Published	en_US
pubs.volume	2	en_US

Abstract:

The Internet has dramatically brought more and more together buyers and sellers to the electronic marketplaces. Despite a rapid growing of interest and researches on the internet-based online e-commerce systems, the design of efficient mechanisms for navigating online product catalogs is still quite limited, especially for online auctions. This paper describes an interactively visual interface for navigating product catalogs of large-scale online auction sites. We use the ENCCON layout algorithm to display the entire, as well as a portion of product hierarchy. The display of the hierarchy is accommodated with a focus+context viewing technique for moving the interesting focus of users around the product hierarchy. We have developed an online auction prototype to simulate the ordinary auction activities with the assistance of proposed ENCCON visual interface.

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http://hdl.handle.net/10453/6728