Towards a definition of transcreation: a systematic literature review
Metadatos
Mostrar el registro completo del ítemEditorial
Taylor & Francis
Materia
Transcreation Systematic literature review Translation Studies Qualitative analysis Critical analysis
Fecha
2021-12-03Referencia bibliográfica
Mar Díaz-Millón & María Dolores Olvera-Lobo (2021) Towards a definition of transcreation: a systematic literature review, Perspectives, DOI: [10.1080/0907676X.2021.2004177]
Patrocinador
MCIN/AEI/FEDER "Una manera de hacer Europa" RTI2018.093348; Training Program for University Teaching Staff (MICIU) FPU18/02698Resumen
‘Transcreation’ has appeared in the last decade as a translation-related
activity consisting in the creative reinterpretation of texts to suit the
characteristics of an intended audience. However, the scientific
literature surrounding transcreation does not offer a homogenous
definition of the term. Given these disparities, the main objective of
this work is to create a reliable source of reviewed scientific
information about the topic. A sample of scientific works regarding
the topic ‘transcreation’ has been compiled from databases and
repositories of recognized reliability and has been analyzed with a
qualitative data analysis software (NVivo). Findings show that
research on transcreation expanded significantly between 2015 and
2019 and that most studies are of a qualitative nature. A critical
analysis of the content connects transcreation with other fields of
research: translation, communication, advertising and poetry.
Following a concept-centric approach, this Systematic Literature
Review has permitted the formulation of definitions for transcreation
and the landscape of academic research on the topic to be outlined.