mcdonald-causerelated-2006.pdf (363.24 kB)
Cause related marketing: can it work for the arts?
chapter
posted on 2006-01-01, 00:00 authored by H McDonaldCause related marketing: can it work for the arts?
History
Title of book
Cause related marketing: an introductionChapter number
11Pagination
151 - 162Publisher
ICFAI University PressPlace of publication
Hyderabad, IndiaISBN-13
9788131404454ISBN-10
8131404455Edition
1st ed.Language
engNotes
Every reasonable effort has been made to ensure that permission has been obtained for items included in Deakin Research Online. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.auPublication classification
B1 Book chapterCopyright notice
2006, ICFAI University PressExtent
13Editor/Contributor(s)
S Ghosh, V PosaUsage metrics
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