rentschler-museumsdiscovering-2002.pdf (773.02 kB)
Museums: discovering services marketing
journal contribution
posted on 2002-01-01, 00:00 authored by Ruth Rentschler, A GilmoreMuseums: discovering services marketing
History
Journal
International journal of arts managementVolume
5Issue
1Season
FallPagination
62 - 72Publisher
Management InternationalLocation
Montreal, CanadaISSN
1480-8986Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
C1 Refereed article in a scholarly journalCopyright notice
2002, Ecole des Hautes Etudes CommercialesUsage metrics
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