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Satisfaction as a predictor of football club members' intentions
journal contribution
posted on 2005-10-01, 00:00 authored by H McDonald, Robin ShawA survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members and their intentions regarding future membership.
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Journal
International journal of sports marketing & sponsorshipVolume
7Issue
1Pagination
81 - 87Publisher
International Marketing Reports Ltd.Location
London, EnglandISSN
1464-6668Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2005Usage metrics
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