Pejzaż elekTRONiczny - o znaczeniu multimedialnych paratekstów na przykładzie filmu "TRON: Dziedzictwo"
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2012
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Wydawnictwo Naukowe Uniwersytetu im. Adama Mickiewicza
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Abstract
In this article the author tries to deal with the common hypothesis about the growing role of multimedia
paratexts in the modern film industry. By analyzing Disney’s highly paratextualized production
TRON: Legacy this article attempts to reveal the very complex multimedia universe that surrounds
the initial text (a movie) and immerses viewers in the fictional world. The main object of
research is a specially designed website which is dedicated to the TRON: Legacy feature and represents
all possible ways of extending cinematic entertainment to social practices, thus creating completely
new ways of “using” a film production. Nonetheless, the question arises: are we dealing (in
such a multiplatform entertainment system) with a new kind of cyberculture which incorporates
our physical world into the imaginative dimension of popular culture? By referring to Derrick de
Kerckhove’s well-known statement about the evolution of the electronic layer that covers our culture
as we know it, the author intends to show TRON: Legacy not only as an entertaining space for
paratextual play, but also as a paratext of the non-elecTRONic space of our existence.
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Człowiek i Społeczeństwo, 34/2012, s.109-129