Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/130766
Title: | A STUDY OF THE SALES AND PROFIT MAXIMIZATION TECHNIQUES USED IN RETAILING IN PUNE CITY |
Researcher: | Bhole Vishal Arvind |
Guide(s): | Barbole A.N. |
Keywords: | A STUDY OF THE SALES AND PROFIT MAXIMIZATION TECHNIQUES USED IN RETAILING IN PUNE CITY |
University: | Solapur University |
Completed Date: | 01-03-2016 |
Abstract: | newline Retailing has become the need of the hour for both, the consumers and the retailers as well. However, with the changing needs of the customers the retailers are compelled to provide various types of facilities to the customers. At the same time providing various facilities leads to the increase in cost of operations. It also affects the profit maximization. Moreover, the manufacturers of various products have to necessarily deal with a number of retailers at a time. Their distribution system, discounts structures may not vary considerably amongst retailers. Eventually all these retailers have to depend on their own strategies of sales and profit maximizations. A sustainability and growth of their retail business depends on the way they attract and retain customers. They have to be vigilant all the time while facing the competition. A little negligence can cost them higher losses. It has been noted that the existing retailers are applying highly dynamic strategies to face the competition. However it is not guaranteed every time that they will get the desired results. There are various barriers with regard to customers. If the retailers mainly depend upon the sales promotions, they can lose pie of profit unless they become successful in increasing footfall of their potential customers. Sales maximization needs to motivate the potential customers to go for optimum buying from the outlet. The researcher is therefore interested in understanding various types of strategies these retailers apply to take care of their sales and profit maximization. The researcher is also interested to impart appropriate contribution by means of this study for the retailers that can help them achieve their goals |
Pagination: | |
URI: | http://hdl.handle.net/10603/130766 |
Appears in Departments: | Department of Commerce |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 52.2 kB | Adobe PDF | View/Open |
02_certificates.pdf | 97.17 kB | Adobe PDF | View/Open | |
03_acknowledgements.pdf | 94.53 kB | Adobe PDF | View/Open | |
04_contents.pdf | 207.65 kB | Adobe PDF | View/Open | |
05_preface.pdf | 82.9 kB | Adobe PDF | View/Open | |
06_list of tables figures.pdf | 129.19 kB | Adobe PDF | View/Open | |
07_chapter 1.pdf | 402.15 kB | Adobe PDF | View/Open | |
08_chapter 2.pdf | 554.64 kB | Adobe PDF | View/Open | |
09_chapter 3.pdf | 527.95 kB | Adobe PDF | View/Open | |
10_chapter 4.pdf | 1.8 MB | Adobe PDF | View/Open | |
11_chapter 5.pdf | 297.49 kB | Adobe PDF | View/Open | |
12_references.pdf | 331.85 kB | Adobe PDF | View/Open | |
13_annexure.pdf | 600.72 kB | Adobe PDF | View/Open | |
14_abstract.pdf | 346.33 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: