Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/233484
| Title: | A Study of Effectoveness of Asvertising Appeals and Executional Styles in service Advertising in Generating desired cutomer responses in India |
| Researcher: | NAIDU ADITI |
| Guide(s): | Rajiv Gupta |
| Keywords: | CUSTOMER RESPONSES IN INDIA Social Sciences,Economics and Business,Management |
| University: | Devi Ahilya Vishwavidyalaya |
| Completed Date: | 2016 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/233484 |
| Appears in Departments: | Institute of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| certificate.pdf | Attached File | 39.48 kB | Adobe PDF | View/Open |
| chapter 1.pdf | 116.09 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 121.22 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 215.24 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 58.8 kB | Adobe PDF | View/Open | |
| chapter 5.pdf | 445.01 kB | Adobe PDF | View/Open | |
| chapter 6.pdf | 2.06 MB | Adobe PDF | View/Open | |
| preliminary pages.pdf | 38.89 kB | Adobe PDF | View/Open | |
| title.pdf | 34.26 kB | Adobe PDF | View/Open |
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