Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/237921
| Title: | Evaluation of effectiveness of marketing communications mix tools in pharma industry |
| Researcher: | Kapoor, Kapeel |
| Guide(s): | Jain, Rajnish |
| Keywords: | Journaladvertising Marketingcommunications Pharmaindustry |
| University: | Devi Ahilya Vishwavidyalaya |
| Completed Date: | 2012 |
| Abstract: | Abstract not available |
| Pagination: | xiv, 229p. |
| URI: | http://hdl.handle.net/10603/237921 |
| Appears in Departments: | Institute of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 52.55 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 27.7 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 53.87 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 50.23 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 112.11 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 180.75 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 1.84 MB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 1.94 MB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 3.22 MB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 472.22 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 2.32 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 425.64 kB | Adobe PDF | View/Open | |
| 13_references.pdf | 331.64 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 291.28 kB | Adobe PDF | View/Open |
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