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マクロ・ソーシャル・マーケティング研究におけるテキストデータ分析に関する一考察 : 新聞言説を用いたKH Coderによる実証分析を通して
http://hdl.handle.net/10748/00010996
http://hdl.handle.net/10748/00010996fa611e8a-fb53-4a9d-8fe8-0ae78be08075
名前 / ファイル | ライセンス | アクション |
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20032-001-005 (1.2 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2019-09-20 | |||||
タイトル | ||||||
タイトル | マクロ・ソーシャル・マーケティング研究におけるテキストデータ分析に関する一考察 : 新聞言説を用いたKH Coderによる実証分析を通して | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | マクロ・ソーシャル・マーケティング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | テキストマイニング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 言説 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 禁煙 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | KH Coder | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | macro-social marketing | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | text mining | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | discourse | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | smoking-cessation | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | KH Coder | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
石澤, 泉
× 石澤, 泉 |
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著者(ヨミ) |
イシザワ, イズミ
× イシザワ, イズミ |
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著者別名 |
Ishizawa, Izumi
× Ishizawa, Izumi |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | The purpose of this paper is to examine the possibility of text data analysis as ananalysis method with macro-social marketing research focused on the transition ofsocial phenomena as a clue. Therefore, in recent years, the author focus on textmining, which has drawn attention as a method of qualitative analysis, and confirm the characteristics of each analytical approach. After that, the author empirically study based on newspaper article data on smoking cessation and consider how to do qualitative research. While this attempt is exploratory, it will present concrete ways to deal with the problem of lack of research methods which is cited as the reason why macro-social marketing research is not progressing. | |||||
書誌情報 |
経済経営研究 号 1, p. 63-79, 発行日 2019-03-20 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 2434690X | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA12855599 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
その他のタイトル | ||||||
その他のタイトル | A study on text data analysis in macro-social marketing research : through empirical analysis with KH Coder using newspaper discourse | |||||
出版者 | ||||||
出版者 | 首都大学東京大学院経営学研究科経済経営学会 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | postprint |