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ユーザーとの協働によるイノベーションとマーケティングの融合
http://hdl.handle.net/10748/7099
http://hdl.handle.net/10748/7099ea5d9762-8b78-46ae-b1f9-9ef9b387ba4a
名前 / ファイル | ライセンス | アクション |
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20004-013-003.pdf (1.6 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2015-10-29 | |||||
タイトル | ||||||
タイトル | ユーザーとの協働によるイノベーションとマーケティングの融合 | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
中田, 寛
× 中田, 寛 |
|||||
著者(ヨミ) |
ナカタ, ヒロシ
× ナカタ, ヒロシ |
|||||
著者別名 |
Nakata, Hiroshi
× Nakata, Hiroshi |
|||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This study sets out to investigate how an online community may be used as a tool to facilitate value creation between a company and its users or among its users, and contribute to fusion of innovation and marketing. The study uses UNIQLO as a case, due to the engagement of its users throughout the world and the role they are considered to have played for development of that brand value these years. In relation to the sharing and management of knowledge embedded in the individuals and community, it is found that the UNIQLO case exemplifies how competitive advantage may be realized through this company-community interaction. | |||||
書誌情報 |
経営と制度 巻 13, p. 47-61, 発行日 2015-02-27 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13491180 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11960598 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
その他のタイトル | ||||||
その他のタイトル | Fusion of Innovation and Marketing through Collaboration of Users | |||||
出版者 | ||||||
出版者 | 首都大学東京大学院社会科学研究科経営学専攻 経営学会 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | postprint |