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ラグジュアリーにおけるブランディングの民主化 : 英国ブランドBurberryの事例
http://hdl.handle.net/10748/7657
http://hdl.handle.net/10748/765735de48e9-d71f-4c80-942b-300e9bfbf199
名前 / ファイル | ライセンス | アクション |
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20004-014-002.pdf (552.9 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-06-21 | |||||
タイトル | ||||||
タイトル | ラグジュアリーにおけるブランディングの民主化 : 英国ブランドBurberryの事例 | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
中田, 寛
× 中田, 寛 |
|||||
著者別名 |
Nakata, Hiroshi
× Nakata, Hiroshi |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This study sets out to examine actions of a luxury brand to raise its brand value through collaboration with users, to take in potential demands for spreading market including Asia. The study uses British luxury brand, Burberry and its 3 attempts as a case, due to engagements of its users and the role they are considered to have played for brand developments these years. Differently from the conventional strategy, it submits a viewpoint to discover its new meaning for the brand through evaluation of its users who started joint ownership of the knowledge based on their experiences, embody it to products and then, evolve that brand. | |||||
書誌情報 |
経営と制度 号 14, p. 29-46, 発行日 2016-02-29 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13491180 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11960598 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
その他のタイトル | ||||||
その他のタイトル | Democratization of Branding in Luxury : A Case Study of British Brand, Burberry | |||||
出版者 | ||||||
出版者 | 首都大学東京大学院社会科学研究科経営学専攻 経営学会 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | postprint |