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Advisors
Fernández Vegas, Jorge ArturoMata Becerra, Juan Alberto
Issue Date
2021-12-07Keywords
Agencia de turismoRelaciones públicas
Entretenimiento
Conciertos
Tourism Agency
Public relations
Entertainment
Concerts
Metadata
Show full item recordAbstract
El objetivo general de este proyecto es desarrollar y gestionar una agencia especializada en la venta de paquetes de eventos musicales y actividades turísticas conexas en la región, para el público de entre 40 y 55 años pertenecientes al nivel socioeconómico A de Lima metropolitana. Estos paquetes de turismo se centran en los espectáculos musicales como experiencia diferencial, dado que responde también a la falta de conciertos de primer nivel dentro del país. El valor diferencial del proyecto es la asociación de las diferentes actividades (venta de entradas a conciertos, pasajes aéreos, hospedaje y tours) originando un solo servicio que contiene todo lo necesario para una experiencia completa. Music Experience Agency ha concentrado su empeño para ofrecer experiencias que vayan de acuerdo a la demanda y manera de vivir del público objetivo y busca posicionarse como una empresa dedicada a ofrecer servicios de alta calidad para un público nicho.The general objective of this project is to develop and manage an agency specialized in the sale of packages of musical events and related tourist activities in the region, for the public between 40 and 55 years old belonging to the socioeconomic level A of metropolitan Lima. These tourism packages focus on musical shows as a differential experience, since it also responds to the lack of first-rate concerts within the country. The differential value of the project is the association of the different activities (sale of tickets to concerts, air tickets, lodging and tours) creating a single service that contains everything necessary for a complete experience. Music Experience Agency has concentrated its efforts to offer experiences that match the demand and way of life of the target audience and seeks to position itself as a company dedicated to offering high quality services for a niche audience.
Type
info:eu-repo/semantics/bachelorThesisRights
info:eu-repo/semantics/openAccessAttribution-NonCommercial-ShareAlike 4.0 International
Language
spaCollections
The following license files are associated with this item:
- Creative Commons