The chapter underlines the need for companies to act according to a customer-driven approach. It stresses that no company is an island and customer value is generated by a supply network. The chapter gives interpretative and managerial tools to understand supply networks and company's positioning in supply network contexts.
Tunisini, A., Confini del business e supply chain management, in Di Bernardo, B., Gandolfi, V., Tunisini, A. (ed.), Economia & management delle imprese, Hoepli, MILANO -- ITA 2009: 318- 334 [http://hdl.handle.net/10807/14078]
Confini del business e supply chain management
Tunisini, Annalisa
2009
Abstract
The chapter underlines the need for companies to act according to a customer-driven approach. It stresses that no company is an island and customer value is generated by a supply network. The chapter gives interpretative and managerial tools to understand supply networks and company's positioning in supply network contexts.
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