This study examines an innovative multimedia facility created in partnership with the NewMedia Center's consortium which is a partnership between technology corporations and institutes of higher education. Findings include the discovery that the facility was itself an innovation created in response to the innovation of multimedia technology. It was also an institutional innovation that tried to assist the diffusion of multimedia technology in certain directions. The main thing it offered was access to its users the tools of multimedia but perhaps more importantly was the facility's founders ability to create the perception of momentum in the direction of a new innovation multimedia.