The Impact of Discounting Room Rates on In-house restaurant sales [Summary]

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Date
2013
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Journal ISSN
Volume Title
Publisher
Virginia Tech
Abstract

This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship between discounting room rates and the hotel's in-house restaurant sales.

Description
Keywords
hotel, revenue management, sales, discounting, in-house restaurants, bounded rationality
Citation