Context Stability in Habit Building Increases Automaticity and Goal Attainment

In this paper, we investigate the effects of context stability on automaticity and goal attainment in intentional habit building. We used hierarchical growth curve modeling and multilevel mediation to test our hypotheses on two datasets. In Study 1, N = 95 university students (N = 2,482 habit repetitions) built new study habits over a period of 6 weeks with manipulated context stability. One group was instructed to constantly vary the context of their habit repetitions by changing rooms and times and the other group was instructed to keep the context of habit performance stable. In Study 2, N = 308 habits (N = 2,368 habit repetitions) from N = 218 users of a published habit building app were analyzed without manipulating but measuring context stability. We found the same pattern in both datasets: Context stability predicted more automaticity and higher habit repetition goal attainment. We also found that the effect of context stability on habit repetition goal attainment was partially mediated by automaticity in both datasets. These results show that context does not only act as a trigger for habit instigation but also has an ongoing effect on habit execution.