Universities and Corporate Social Responsibility

0393059 - FLÚ 2014 RIV SK eng C - Konferenční příspěvek (zahraniční konf.)
Hvorecký, Juraj
Universities and Corporate Social Responsibility.
Management Challenges in the 21st Century: Manažment v 21. storočí: problémy a východiská. Trenčín: Vysoká škola manažmentu v Trenčíne, 2013 - (Ferenčíková, S.; Hvorecký, J.; Šestáková, M.), s. 10-17. ISBN 978-80-89306-20-6.
[Management Challenges in the 21st Century: Manažment v 21. storočí: problémy a východiská. Bratislava (SK), 25.04.2013-25.04.2013]
Institucionální podpora: RVO:67985955
Klíčová slova: social responsibility * business organizations * institutions of higher education
Kód oboru RIV: AA - Filosofie a náboženství

The notion of social responsibility has recently left the domain of business organization and found its place across all organizational types. We discuss the evolution of this strategy. We claim that while in companies the principles of social responsibility are auxiliary to their core mission, no such incompatibility exists among employees of universities. This is because they have a duty to conduct their work in line with its latest results and an observance of SR principles figures highly among them. Yet there is a gap between academic employees, for whom such a duty is a direct consequence of their core mission, and university administrators, who operate on differing premises. Still, we show why universities are in a unique position to set an example of top level socially responsible institutions. Their advantage consists of both internal expertise and a sustained pressure that employees put on everyone in their surroundings, including the top administration.
Trvalý link: http://hdl.handle.net/11104/0221802